Cómo Darle Sentido a Cualquier Caos – WIAD17


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3 años después…


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Hace 3 años decidí iniciar este blog como un intento de proveer mejor contenido en español y poder expresar mi punto de vista. Poco después en el 2014, surgió UX Nights y decidí dedicar todo mi esfuerzo a crear una comunidad de UX que realmente pudiera conectarse, expresarse, aprender, y

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El Rol de la Experiencia de Usuario en Marketing


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Luego de una discusión intensa en twitter con @albertatrebla y @doriantaylor en donde me preguntaba en qué momento los directivos de las empresas se darían cuenta que la experiencia de usuario es un “must have” en lugar de un “nice to have”, llegué a

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12 días de usabilidad. Día 5: Completar una orden en Sears México


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Este artículo pertenece a la serie 12 días de Usabilidad en los que durante 12 días estaré publicando un análisis de un error de usabilidad de los sitios más populares de ecommerce en México. 

La tarea: completar una orden en la pantalla de revisión final.

La pantalla de revisión de orden es

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12 Días de Usabilidad. Día 4: Pago de El Palacio de Hierro


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Este artículo pertenece a la serie 12 días de Usabilidad en los que durante 12 días estaré publicando un análisis de un error de usabilidad de los sitios más populares de ecommerce en México. 

La tarea: Introducir como método de pago una tarjeta de crédito

Una de las secciones más difíciles del

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IA y la barrera del idioma


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Cuando inicié esta comunidad, tenía la visión de un grupo de personas compartiendo conocimiento de UX sin parar. Contribuyendo sus mejores prácticas y cómo ellas se comparaban con la teoría: aquello más básico de experiencia de usuario. Todo lo que libros como Designing for the Digital Age o Information Architecture

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Clínica de UX para Apps Móviles por Mauricio Angulo


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El pasado 16 de noviembre en la edición del Día Mundial de la Usabilidad Ciudad de México 2013, Mauricio Angulo nos llenó de energía con su clínica para apps móviles, donde expone ideas y tips útiles para el diseño usable de aplicaciones. Sin más preámbulo, les dejo la presentación para

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El contenido como conversación


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En su artículo en inglés Content as Conversation de Ginny Reddish nos explica cómo crear el contenido de tu sitio web coma una conversación. En esta oportunidad, he enfocado esta perspectiva a sitios web de Latinoamérica.

Cada vez que un usuario visita tu sitio inicia una conversación con tu empresa

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5 razones para incluir una experiencia móvil en tu sitio de eCommerce


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La era del móvil está aquí. De hecho ha estado presente desde hace unos años y sin embargo, todavía hay muchísimos sitios que no están adaptados para ofrecer una experiencia móvil y quizás es porque no se ha visto el valor comercial o la necesidad de la misma.

Es por ello

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12 días de Usabilidad. Día 3: la forma de registro de Sony Store México


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Este artículo pertenece a la serie 12 días de Usabilidad en los que durante 12 días estaré publicando un análisis de un error de usabilidad de los sitios más populares de ecommerce en México. 

La Tarea: Registrarse en la tienda online de Sony México

Hoy analizo la forma de registro de la

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