Artículos sobre: investigacion usuarios

Cómo ganar usuarios e influenciar su comportamiento

bibinex

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El pasado 30 de Noviembre BJ Fogg presentó en Warmgun su plática sobre cómo influenciar el comportamiento de los usuarios. En ella, explica que la motivación no es el único elemento que influye en que los usuarios tomen acción, sino que también entra en juego la

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Creación de personas para una buena experiencia de usuario

bibinex

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Cuando hablamos de personas en el contexto de experiencia de usuario, no nos referimos a la definición de seres humanos que habitan en el planeta tierra, sino a perfiles arquetipo que representan las necesidades de segmentos de usuarios  que muestran similitudes de comportamiento, uso de productos, sitios web, estilo de

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