Artículos sobre: articulos

12 días de Usabilidad. Día 2: 4 aprendizajes del carrito de compra de Sanborns


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Este artículo pertenece a la serie 12 días de Usabilidad en los que durante 12 días estaré publicando un análisis de un error de usabilidad de los sitios más populares de ecommerce en México. 

Hoy es el turno de Sanborns. Una de las principales actividades de un sitio de

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Cómo ganar usuarios e influenciar su comportamiento

bibinex

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El pasado 30 de Noviembre BJ Fogg presentó en Warmgun su plática sobre cómo influenciar el comportamiento de los usuarios. En ella, explica que la motivación no es el único elemento que influye en que los usuarios tomen acción, sino que también entra en juego la

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Mejores prácticas para registro de usuarios + ejemplos

bibinex

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Cada vez que nos registramos en un nuevo sitio, pensamos “otro nombre de usuario para recordar y otra contraseña diferente”. Desde el punto de vista de un usuario resulta un verdadero dolor de cabeza cada vez que nos vemos en la necesidad de registrarnos en un sitio web para lograr

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¡[email protected] UXuarios!


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¡Oficialmente comienza la actividad en UXsuarios.com!

En este sitio estaremos tratando temas de (U)ser E(X)perience desde el punto de vista latinoamericano. Nuestro objetivo es compartir conocimiento sobre todo aquello que hace sonreir al usuario y deja una huella en su vida.

Hablaremos sobre definiciones, técnicas, recursos y casos de estudio que inspiren a

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12 días de Usabilidad. Día 1: ecommerce de Liverpool


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¡Ha llegado la Navidad! Y con ella, el frenesí de las compras (online y offline). Algunos de nosotros no nos podemos resistir a las ofertas exclusivas de los sitios de ecommerce y los envíos gratis. Sin embargo, no pueden faltar las experiencias que nos hacen el trabajo más pesado y

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Creación de personas para una buena experiencia de usuario

bibinex

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Cuando hablamos de personas en el contexto de experiencia de usuario, no nos referimos a la definición de seres humanos que habitan en el planeta tierra, sino a perfiles arquetipo que representan las necesidades de segmentos de usuarios  que muestran similitudes de comportamiento, uso de productos, sitios web, estilo de

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Experiencia de Usuario: qué, por qué y cómo

bibinex

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¿Qué es experiencia de usuario?

La experiencia de usuario (en inglés User Experience ó UX) es un término que engloba muchos componentes y que todos los profesionales definen de forma variada. Sin embargo, todas las definiciones tienen algo en común: se centran en el usuario. En UXuarios la definimos como:

Toda interacción

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