Artículos sobre: UX

El Rol de la Experiencia de Usuario en Marketing

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Luego de una discusión intensa en twitter con @albertatrebla y @doriantaylor en donde me preguntaba en qué momento los directivos de las empresas se darían cuenta que la experiencia de usuario es un “must have” en lugar de un “nice to have”, llegué a

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12 días de Usabilidad. Día 3: la forma de registro de Sony Store México

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Este artículo pertenece a la serie 12 días de Usabilidad en los que durante 12 días estaré publicando un análisis de un error de usabilidad de los sitios más populares de ecommerce en México. 

La Tarea: Registrarse en la tienda online de Sony México

Hoy analizo la forma de registro de la

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12 días de Usabilidad. Día 1: ecommerce de Liverpool


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¡Ha llegado la Navidad! Y con ella, el frenesí de las compras (online y offline). Algunos de nosotros no nos podemos resistir a las ofertas exclusivas de los sitios de ecommerce y los envíos gratis. Sin embargo, no pueden faltar las experiencias que nos hacen el trabajo más pesado y

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Mejores prácticas para registro de usuarios + ejemplos

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Cada vez que nos registramos en un nuevo sitio, pensamos “otro nombre de usuario para recordar y otra contraseña diferente”. Desde el punto de vista de un usuario resulta un verdadero dolor de cabeza cada vez que nos vemos en la necesidad de registrarnos en un sitio web para lograr

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12 Días de Usabilidad. Día 4: Pago de El Palacio de Hierro

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Este artículo pertenece a la serie 12 días de Usabilidad en los que durante 12 días estaré publicando un análisis de un error de usabilidad de los sitios más populares de ecommerce en México. 

La tarea: Introducir como método de pago una tarjeta de crédito

Una de las secciones más difíciles del

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12 días de Usabilidad. Día 2: 4 aprendizajes del carrito de compra de Sanborns


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Este artículo pertenece a la serie 12 días de Usabilidad en los que durante 12 días estaré publicando un análisis de un error de usabilidad de los sitios más populares de ecommerce en México. 

Hoy es el turno de Sanborns. Una de las principales actividades de un sitio de

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Creación de personas para una buena experiencia de usuario

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Cuando hablamos de personas en el contexto de experiencia de usuario, no nos referimos a la definición de seres humanos que habitan en el planeta tierra, sino a perfiles arquetipo que representan las necesidades de segmentos de usuarios  que muestran similitudes de comportamiento, uso de productos, sitios web, estilo de

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Experiencia de Usuario: qué, por qué y cómo

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¿Qué es experiencia de usuario?

La experiencia de usuario (en inglés User Experience ó UX) es un término que engloba muchos componentes y que todos los profesionales definen de forma variada. Sin embargo, todas las definiciones tienen algo en común: se centran en el usuario. En UXuarios la definimos como:

Toda interacción

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